Bots, Chatbots, Conversational Marketing, Messenger Marketing & Artificial Intelligence (AI) technologies, in short, are not that new, but they are becoming more readily available and affordable for businesses of all types and sizes and as businesses build on their digital presence. These tools are becoming an integral part of lead management, communication and customer service.
Oracle reports that 80% of businesses want chatbots by 2020, and many of those respondents were already using them. The increasing availability of ‘no-code’ tools have made it possible to create a bot in minutes and this is a game-changer for businesses and especially marketers.
The increasing availability of ‘no-code’ tools have made it possible to create a bot in minutes and this is a game changer for businesses and especially marketers.
Bots and the use of artificial intelligence now enable businesses to create an engagement tool for their website, gather customer feedback in real-time, or even communicate to large customer segmentation using messenger marketing, with apps like Facebook Messenger having impressive open rates of 80% and a CTR 4-10 times higher than email.
According to a recent report by Grand View Research, the global chatbot market is expected to reach $1.23 billion by 2025.
I have created some content that will help answer some of the most commonly asked questions I get about Bots, Chatbots, Conversational Marketing, Messenger Marketing and Artificial Intelligence (AI):