With approx. 11 Million Australians on Facebook Messenger and more than 1.3 Billion users worldwide every month using the app, Facebook Messenger has become one of, if not the go-to messaging app for businesses.
Facebook tells us that by 2021, it’s predicted that the global user base for mobile messaging apps will have risen by a further 23% and that people share more than 17 billion photos, and 400 million people use voice and video chat every month.
This really does highlight the engagement users have via Messenger and it has become a place whereby businesses are missing a huge opportunity by not being in the space. As the Messenger Marketing ecosystem evolves, it will enable businesses to effectively;
› Acquire new customers
› Enable mobile transactions
› Drive brand/business awareness
› Show your customers that you care
According to Facebook, “among people surveyed who message businesses the majority say that being able to message a business helps them feel more confident about the brand.”
The impact of this ability for customers to message brands directly is really developing customer service and conversational marketing.
Feel free to contact me if you would like help in setting up your Facebook Messenger marketing.