PAUL PARSONS · DIGITAL MARKETING, AI & MARTECH · PERTH

SOLVING MARKETING CHALLENGES OF EVERY SIZE, FROM THE BOARDROOM TO THE BUILD.

Paul Parsons, digital marketing, AI and MarTech consultant in Perth, Western Australia

I'm Paul Parsons, a strategic digital marketing, AI and MarTech consultant based in Perth, Western Australia. Twenty-plus years helping organisations across Australia close the gap between executive vision and practical implementation.

09:00 · THE BOARDROOM

EXECUTIVE VISION. REALISTIC ROADMAPS. HARD CHOICES MADE.

Strategy with commercial understanding and executive-level thinking, across more than 15 industries.

14:00 · THE BUILD

CRM CONFIGURED. AUTOMATION SHIPPED. DATA FLOWING.

HubSpot, Salesforce, AI workflows, and data pipelines. Built hands-on, not handed off.

Paul Parsons, digital marketing, AI and MarTech consultant in Perth, Western Australia
I CLOSE THE GAP BETWEEN THE TWO. AND THE ONE BETWEEN MARKETING, SALES AND IT.20+ YEARS · 100+ PROJECTS · 15+ INDUSTRIES · 3 CONTINENTS

STRATEGY, SYSTEMS AND PEOPLE.

Specialist services for every stage of digital maturity. Engage one, or combine them. Select a service for the full detail.

STRATEGY & LEADERSHIP
DIGITAL STRATEGY AND LEADERSHIPRealistic roadmaps and alignment for transformationFRACTIONAL CMO AND SENIOR ADVISORYSenior leadership on retainer, not an agencyMARKETING PROBLEM SOLVINGDeep-dive diagnostics on agencies, data, strategy
SYSTEMS & AI
MARTECH SYSTEMS AND AUTOMATIONAudit, fix, and integrate the technology stackAI STRATEGY AND AGENTIC OPERATIONSPractical AI adoption, training, and governanceWEBSITE STRATEGY AND PERFORMANCERedesigns, SEO, conversion, AI-readiness
PEOPLE & PROTECTION
TRAINING AND WORKSHOPSCustom corporate training in strategy and AICAPABILITY AND TEAM UPSKILLINGSkills gap analysis and training roadmapsLEADERSHIP AND VENDOR VETTINGRecruitment advisory and agency auditsASSET PROTECTION AND CONTINUITYOwnership audits and access governance

THE APPROACH, START TO FINISH.

One rhythm to every engagement, whether it takes a day or a quarter.

09:00DIAGNOSEThe real problem, not the symptoms. Systems, data, team, and objectives audited.
11:00PLANA prioritised roadmap with realistic timelines and measurable outcomes.
14:00EXECUTEWorking alongside teams until the work ships. Platforms, training, vendors.
17:00MEASUREReporting frameworks that show the impact and inform what comes next.
Day one starts with diagnose.

WHERE I HAVE DONE IT.

Over 100 projects, across 15-plus industries.

GOVERNMENTREAL ESTATECONSTRUCTIONRETAILHEALTHCAREMANUFACTURINGFINANCEEDUCATIONPROFESSIONAL SERVICESAND MORE

TWENTY YEARS. THREE CONTINENTS. BOTH SIDES OF THE INDUSTRY.

From the United Kingdom, via Dubai, to Perth. Corporate and agency sides both, giving a 360-degree perspective on how to build and scale effective marketing operations. Often the conduit between marketing, sales and IT, translating each side to the other. Independent, plain-speaking, and hands-on.

Paul Parsons, digital marketing, AI and MarTech consultant in Perth, Western Australia

STRAIGHT ANSWERS

THE QUESTIONS EVERYONE ASKS FIRST.

If yours is not here, ask it anyway. Plain answers, no jargon.

WHAT DO YOU ACTUALLY DO?

I help organisations solve digital marketing, AI and MarTech problems. That means auditing what exists, building a practical plan, and staying hands-on until it ships. Strategy in the morning, systems in the afternoon.

WHO DO YOU WORK WITH?

Executives, marketing leaders, sales and IT teams. Often as the conduit between them, translating each side to the other. Over 100 projects delivered across government, real estate, construction, retail, healthcare, manufacturing, finance, education, and professional services.

DO YOU ONLY WORK IN PERTH?

I'm based in Perth, Western Australia, and consult across Australia. A career spanning the United Kingdom, Dubai and Australia means distance has never been a problem.

WHAT DOES THE FIRST CONVERSATION COST?

Nothing. It is a straight conversation about your challenge, and I respond within 24 hours. If I'm not the right fit, I'll tell you.

WHAT CLIENTS SAY
"Honest advice, technical expertise, and solutions that genuinely add value."
Daniela Williams · Managing Director, Williams Accounting & Consultancy
THE WORKPROJECTS.Real briefs, real builds, real results. See how engagements play out.THE TOOLSRESOURCES.Guides, templates and tools you can put to work today.
NEXT · YOUR BUSINESS

LET'S TALK ABOUT WHAT IS BROKEN.

A straight conversation about your digital marketing, AI or MarTech challenge. Big or small, strategic or stuck-in-the-weeds. No pitch. No jargon. I respond within 24 hours.