G'Day

I’m Paul Parsons, i’m a Digital Marketing Specialist based out of Perth, Australia. 

Use any of the below to find out more about who I am and what I. do.

You can also use the Facebook Messenger bubble below to chat with me about Digital Marketing, Chatbots/Bots, Marketing Technology (MarTech), Artificial Intelligence (AI) or great coffee spots in Perth.

About Me

In all honesty, I am a bit of a geek. I’ve consulted for a wide range of companies from Blue-chip to Startups, across 3 continents on all aspects of digital marketing. I currently head up digital for a Fortune 500 company’s regional digital strategy & implementation.

I am a big fan of all things tech, especially Marketing Technology, Conversational Marketing and Artificial Intelligence (AI). If you are based in Perth and want to grab a coffee, feel free to contact me.

Bots & ALL

Bots, Chatbots, Conversational Marketing, Messenger Marketing & Artificial Intelligence (AI) are all terminologies that are being thrown around quite a lot by marketers, not just in Australia, but globally in recent years, but what are they? and how can they actually be used to help your business?

Bots are being used by more and more businesses as a way to increases conversation with customers, automate communication and also to be able to communicate to potential customers via apps like Facebook Messenger, with open rates of 80% and CTR’s 4-10 times higher than email.

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martech

The term “MarTech” is a portmanteau combining the terms “marketing” and “technology.” As technology has evolved over the past 5-10 years, so too has the to market to your customers more efficiently, with more accountability and most importantly, more integrated.

I’ve been a marketing technology advocate for almost 10 years now and continuously adapt and add to my MarTech Stack, including tools that help track engagement better, automate communication and even payments.

These are a few of the awesome tools I am delighted to have as part of my MarTech Stack.

Manychat is my go-to chatbot tool for automating messenger marketing.

Mailchimp one of the original tools for marketing automation.

Zapier integrates 100's of tools using API's giving you seamless automation.

Buffer is my must-have tool for automating social media publishing.

Contact Me

If you want to get in touch with me, to see how I can help you with building a new website, setting up a Facebook Messenger bot, creating a digital strategy, or even if you just want to grab a coffee to talk all things digital. Use any of the below to reach out.

To get in touch, either complete the form, or use any of the below options.