About Paul Parsons: Perth Digital Marketing, AI and MarTech Consultant
Paul Parsons is a strategic consultant in digital marketing and technology with twenty years of experience helping organisations solve complex challenges and modernise their systems. He advises executives, founders, and marketing leaders who need clear thinking, practical direction, and hands-on knowledge across digital strategy, MarTech, and AI.
His work brings commercial focus, technical understanding, and the ability to simplify problems that block growth.
Career Journey: Three Continents, One Mission
Originally from the United Kingdom, Paul's career has taken him across three continents. He spent significant time in Dubai working on large-scale digital transformation projects before making Perth, Western Australia his home.
He has worked on both the corporate and agency sides of the industry, giving him a 360-degree perspective on how to build and scale effective marketing operations. His portfolio spans over 100 projects across more than 15 industries, including Government, Real Estate, Construction, Retail, Healthcare, Manufacturing, Finance, Education, and Professional Services.
This breadth of experience means he has seen most problems before. He understands the internal politics, budget constraints, and technical debt that make digital projects difficult. He also knows what good looks like, because he has built it.
Areas of Expertise
- Digital Strategy and Leadership - Twenty years across digital planning, capability development, and senior advisory work.
- Marketing Analytics and Measurement - Frameworks, dashboards, attribution, and decision support using real commercial metrics.
- MarTech Systems and Integration - Experience across CRM, CDP, automation, tracking, data flows, and platform selection.
- AI Strategy and Agentic Operations - Practical AI adoption and agentic workflows across marketing, operations, and customer experience.
- Dashboard Design and Business Intelligence - Clear reporting structures for boards, executives, marketing teams, and cross-functional groups.
- Agency and Team Leadership - Guidance for agencies, in-house teams, and organisations shifting to more modern tools and ways of working.
Values
Clear Communication
Digital marketing can be overwhelming. Paul prioritises transparency and plain language. No jargon, no unnecessary complexity.
Measurable Results
Every recommendation is tied to a commercial outcome. No vanity metrics or reports that look impressive but change nothing.
Independence
Paul is not aligned with any software vendor, media agency, or technology platform. His advice is based solely on what is right for the business.