Digital Marketing Audit Services: The Unbiased Health Check for Your Marketing
Sometimes you do not need a new strategy. You just need to know why the current one is not working. Paul Parsons provides an objective, third-party audit of your marketing. No fluff and no sales pitch for unnecessary services. Just a forensic look at where your money is going.
Something is broken in your marketing but you do not know what. Paul provides deep-dive diagnostics on agencies, data, and strategy to find the revenue leaks. He requests read-only access to everything and delivers a prioritised action list.
Challenges This Service Solves
- Marketing spend increasing but leads or revenue declining.
- Agency reports that look impressive but do not connect to business outcomes.
- Multiple tools and platforms with no clear picture of what is working.
- Internal teams and agencies pointing fingers at each other.
Capabilities
- Full marketing ecosystem audit
- Agency performance evaluation
- Data quality and attribution analysis
- Campaign performance diagnostics
- Competitive benchmarking
- Budget allocation review
- Channel effectiveness assessment
- Technology stack evaluation
Expected Outcomes
- Clear picture of what is working and what is not
- Prioritised action list with quick wins
- Independent assessment of agency performance
- Data-backed recommendations for budget reallocation
- Identified revenue leaks and wasted spend
- Roadmap for marketing improvement
Frequently Asked Questions
Why should I pay for an audit? Can my agency not do it?
An agency marking their own homework will rarely tell you the hard truth. Paul has no incentive to protect anyone. He just reports what he finds.
Do I have to fire my current team?
Rarely. Usually it is about realigning them. Paul often finds that clear direction and better tools fix most performance issues.
How deep do you go?
Paul requests read-only access to everything. This includes Google Ads, Analytics, CRM, email platforms, social accounts, and any other marketing tools you use.
What do I get at the end?
A prioritised action list. Paul tells you what to fix immediately, what to review next quarter, and what to stop doing entirely.
How fast can you turn this around?
For a standard audit Paul can typically deliver the findings within 10 business days of receiving access to your systems.
Ready to Discuss This Service?
Contact Paul Parsons to discuss your specific challenges.