Strategy & Leadership

Marketing Problem Solving & Diagnostics

Sometimes you do not need a new strategy. You just need to know why the current one is not working. I provide an objective, third-party audit of your marketing. No fluff and no sales pitch for unnecessary services. Just a forensic look at where your money is going.

See it in practiceMajor Property Development Group case study

Challenges this solves

I conduct detailed audits of marketing operations, technology systems, data architecture, and campaign performance to identify root causes and develop practical solutions. You end up knowing what is broken, why, and what to do about it, in priority order.

Agency FatigueYou feel like your agency is on autopilot or reporting vanity metrics.
Traffic but no SalesPlenty of visitors but the phone is not ringing.
Black Box MarketingYou are spending $10k a month but cannot explain where it goes.
Tech Stack BloatPaying for tools that might be broken or redundant.

Methodology

01
Discovery & AuditA review of marketing operations, systems, data, and performance metrics
02
Strategy FormulationRoot cause analysis, issue prioritisation, and recommendation development
03
Implementation SupportGuidance on quick wins and support for implementing priority fixes
04
Optimisation & HandoverValidation of improvements and knowledge transfer to internal teams

What I Deliver

Detailed audit reports
Current state documentation
Issue prioritisation matrix
Recommendation roadmap
Technical specifications
Implementation guidance

Capabilities

Marketing operations auditsTechnology stack assessmentData architecture reviewCampaign performance analysisProcess mapping and optimisationAnalytics implementation reviewConversion funnel analysisQuick-win identification

Outcomes. Clear understanding of current problems. Root cause analysis. Prioritised recommendations. Quick wins and long-term fixes. Improved system performance. Better team clarity and alignment.

Related Projects

All Projects
01
Real Estate · MarTech Systems & AutomationMajor Property Development GroupBuilt a measurement and dashboard system across a multi-development property portfolio. The technical approach involved auditing existing data sources across Google Analytics, Meta Ads, CRM platforms, and third-party listing portals, then designing a data architecture that connected these siloed systems. Marketing, sales, and CRM data came together in one Enterprise CRM reporting structure with portfolio, campaign, and channel-level visibility. Each stakeholder level got its own dashboard view, from campaign managers needing daily metrics through to board members reading quarterly summaries, and the KPI framework gave the board numbers it could make decisions on.
MarTech Systems & AutomationMarketing Problem Solving & AuditsDigital Strategy & Leadership
View Project
02
Manufacturing · Digital Strategy & LeadershipMulti-Brand Kitchen CompanyA full digital strategy across multiple kitchen brands, for both trade and retail customers. The work started with a competitive audit and customer research, covering search demand, competitor positioning, and purchase journeys across the two segments. From there came positioning frameworks, content plans, and channel priorities across Meta, Google, Pinterest, and SEO, a paid advertising structure with clear audience segmentation, and a phased implementation roadmap with KPIs for each channel and audience segment.
Digital Strategy & LeadershipMarketing Problem Solving & Audits
View Project

Questions

Straight answers. If yours is not here, ask it directly.

Why should I pay for an audit? Can my agency not do it?

An agency marking their own homework will rarely tell you the hard truth. I have no incentive to hide bad performance. I give you the leverage you need to hold them accountable.

Do I have to fire my current team?

Rarely. Usually it is about realigning them. I often find that clear direction and better KPIs fix performance issues without needing to fire anyone.

How deep do you go?

I request read-only access to everything. This includes Google Ads, Analytics, CRM, and Social Accounts. I look at query reports, change history, and tag setups. It is a forensic review.

What do I get at the end?

A prioritised action list. I tell you what to fix immediately, what to review next month, and what to stop doing entirely.

How fast can you turn this around?

For a standard audit I can typically deliver the findings within 10 business days of getting data access.

ResourceSomething broken? Find the real fault with the marketing diagnostic.

Ready to talk?

Whether the work has stalled or you are starting from scratch, the first conversation is always free and informal.

Response within 24 hours
Get in Touchinfo@paulparsons.com.au0403 127 478
Perth, Western Australia
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