Projects and Case Studies: Digital Strategy, AI and MarTech Consulting
Over twenty years and more than 100 projects, Paul Parsons has worked with organisations ranging from government departments and national real estate groups to community service providers and manufacturing businesses. The projects below represent a cross-section of that work.
Each engagement involved direct, hands-on delivery. Paul was the person in the systems, building the dashboards, configuring the platforms, training the staff, and reporting the results. That is the difference between advisory consulting and the way he works.
Client names have been anonymised to respect confidentiality agreements. Detailed project information is available on request.
Featured Projects
National Real Estate Group: Digital Strategy and MarTech Overhaul
Comprehensive digital strategy and MarTech systems audit for a national real estate group. Delivered a complete technology stack review, data flow architecture, and implementation roadmap that reduced marketing technology costs and improved lead attribution.
Government Department: AI Integration and Digital Transformation
Led the digital transformation programme for a government department, including AI strategy development, team training, and operational process redesign. Delivered measurable improvements in service delivery efficiency and citizen engagement.
Manufacturing Business: Marketing Problem Solving and Diagnostics
Deep-dive diagnostic engagement for a manufacturing business experiencing declining marketing ROI. Identified systemic issues across agency management, data quality, and campaign structure. Delivered a prioritised remediation plan with measurable outcomes.
Community Services Provider: Capability Building and Team Upskilling
Designed and delivered a comprehensive digital capability programme for a community services provider. Included skills gap analysis, training roadmaps, and hands-on workshops that built internal capacity and reduced dependency on external agencies.
Industries Served
Paul has delivered projects across Government, Real Estate, Construction, Retail, Healthcare, Manufacturing, Finance, Education, Community Services, Sports, Entertainment, Technology, Professional Services, Hospitality, Agency, and Non-Profit sectors.