Projects and Case Studies: Digital Strategy, AI and MarTech Consulting
Over twenty years and more than 100 projects, I have worked with organisations ranging from government departments and national real estate groups to community service providers and manufacturing businesses. The projects below represent a cross-section of that work.
Each engagement involved direct, hands-on delivery. I was the person in the systems, building the dashboards, configuring the platforms, training the staff, and reporting the results. That is the difference between advisory consulting and the way I work.
Client names have been anonymised to respect confidentiality agreements. Detailed project information is available on request.
Featured Projects
National Real Estate Group: Digital Strategy and MarTech Overhaul
A full digital strategy and MarTech systems audit for a national real estate group. Delivered a complete technology stack review, data flow architecture, and implementation roadmap that reduced marketing technology costs and improved lead attribution.
Government Department: AI Integration and Digital Transformation
Led the digital transformation program for a government department, including AI strategy development, team training, and operational process redesign. Delivered measurable improvements in service delivery efficiency and citizen engagement.
Manufacturing Business: Marketing Problem Solving and Diagnostics
Deep-dive diagnostic engagement for a manufacturing business experiencing declining marketing ROI. Identified systemic issues across agency management, data quality, and campaign structure. Delivered a prioritised remediation plan with measurable outcomes.
Community Services Provider: Capability Building and Team Upskilling
Designed and delivered a digital capability program for a community services provider. Included skills gap analysis, training roadmaps, and hands-on workshops that built internal capacity and reduced dependency on external agencies.
Industries Served
I have delivered projects across Government, Real Estate, Construction, Retail, Healthcare, Manufacturing, Finance, Education, Community Services, Sports, Entertainment, Technology, Professional Services, Hospitality, Agency, and Non-Profit sectors.