People & Protection

Digital Leadership & Vendor Vetting

Hiring for digital roles and selecting agencies is high-stakes. Get it wrong and you waste months of salary or years of retainers on underperformers. I provide independent expertise to help you recruit the right people, evaluate your partners, and manage vendor selection.

Challenges this solves

Whether you need help interviewing candidates for technical marketing roles, conducting an independent audit of your current agency, or managing an RFP for a new platform or partner, I bring objective expertise without the conflicts of interest. This is advisory and governance work that protects your investment in people and partnerships.

Hiring BlindYou cannot tell if a candidate actually knows their stuff or is just good at interviews.
Agency DoubtYou suspect your agency is underperforming but lack the technical knowledge to prove it.
RFP OverwhelmYou are selecting a new platform but do not have time to run a proper evaluation process.
Conflicts of InterestEveryone recommending vendors has something to gain from the decision.

Methodology

01
Discovery & AuditUnderstanding the specific role, partner, or vendor decision you need help with
02
Strategy FormulationDeveloping evaluation criteria, interview frameworks, or audit methodology
03
Implementation SupportConducting interviews, audits, or RFP evaluation alongside your team
04
Optimisation & HandoverDelivering recommendations and supporting the decision-making process

What I Deliver

Technical interview frameworks and scorecards
Agency audit reports with recommendations
RFP documentation and evaluation criteria
Vendor comparison and recommendation reports
Hiring recommendation memos
Contract review notes and negotiation points

Capabilities

Technical interviewing for digital and marketing rolesIndependent agency performance auditsVendor selection and RFP managementPartner contract review and negotiation supportDigital team structure and capability assessmentOnboarding support for new digital hires

Outcomes. Better quality hires with validated technical skills. Objective assessment of agency performance and value. Transparent vendor selection based on real requirements. Reduced risk of expensive hiring mistakes. Clearer understanding of partner performance. Stronger negotiating position with vendors.

Questions

Straight answers. If yours is not here, ask it directly.

Can you interview candidates for us?

Yes. I join your interview process to assess technical capability. I ask the questions that reveal whether someone can actually do the job, not just talk about it.

Will you tell us to fire our agency?

Only if the data supports it. Most audits end with recommendations to realign rather than replace. But if they are underperforming, you will know.

How do you stay objective on vendor selection?

I do not accept referral fees or commissions from any vendor. My only incentive is to help you make the right decision for your business.

What roles can you help hire for?

Digital marketing managers, marketing technologists, data analysts, CRM specialists, SEO managers, and similar roles where technical competence matters.

Resource30 questions to ask an agency before you sign. Get the scorecard.

Ready to talk?

Whether the work has stalled or you are starting from scratch, the first conversation is always free and informal.

Response within 24 hours
Get in Touchinfo@paulparsons.com.au0403 127 478
Perth, Western Australia
Connect on LinkedIn