Fractional CMO, Marketing Director & Senior Advisory
Growing companies often hit a ceiling where they need senior marketing leadership but cannot afford a full-time CMO or Head of Digital. As your Fractional CMO or Fractional Marketing Director, I join your Slack, attend your board meetings, and manage your team. You get fractional time but full ownership. Independent consultant, not an agency. Hands-on execution, not just advice. Fixed scope projects or ongoing retainers.
Challenges this solves
This is not agency work. I am an independent consultant, not an agency. I provide hands-on execution, not just advice. I work on fixed scope projects or ongoing retainers, giving you senior strategic leadership at a fraction of the cost of a full-time executive hire. I work with clients on retainer arrangements to provide strategic direction, solve problems as they arise, guide technology decisions, and support internal teams through complex projects. This model works well for scaling companies, transformation projects, interim leadership needs, or teams building new capability.
Methodology
What I Deliver
Capabilities
Outcomes. Continuous access to senior expertise. Better strategic decision making. Improved project outcomes. Stronger internal capability. Reduced risk on major initiatives. Cost-effective senior support.
Questions
Straight answers. If yours is not here, ask it directly.
What is a Fractional CMO and how is it different from hiring a marketing agency?
A Fractional CMO is a senior marketing executive who works with your business on a part-time or retainer basis. Unlike a marketing agency, a Fractional CMO sits inside your business, attends leadership meetings, manages your team, and takes ownership of outcomes. I am an independent consultant, not an agency. You get strategic leadership and hands-on execution without the overhead of a full-time executive salary.
How is a Fractional Marketing Director different from a freelancer?
A freelancer takes a task ticket and completes it. As your Fractional Marketing Director or Fractional CMO, I help write the tickets. I am strategic infrastructure. I am responsible for the Why and the outcome rather than just the task. I set the course, manage vendors, coach your team, and report to the board.
How much does a Fractional CMO cost compared to a full-time hire?
A Fractional CMO engagement is usually about 30 to 40 percent of the cost of a full-time Head of Digital when you factor in salary, superannuation, recruitment fees, and equity. You get the same level of strategic thinking and leadership without the long-term financial commitment.
Are you available for emergencies outside your retainer days?
Yes. While I have set days and hours, I am integrated into your communication channels. If the website crashes on a Tuesday or a campaign needs urgent attention, I am there. That is the difference between a consultant on retainer and one who disappears between invoices.
How do we transition out of a Fractional CMO arrangement?
My goal is often to make myself redundant. I help you build the systems, processes, and team capability so you can eventually hire a full-time replacement. I will help write the job description, sit on the interview panel, and manage the handover.
Ready to talk?
Whether the work has stalled or you are starting from scratch, the first conversation is always free and informal.