Website Strategy Consultant Perth: Redesign, SEO, Conversion and AI-Readiness
Your website is your hardest-working sales asset. Paul Parsons helps organisations redesign, optimise, and integrate websites that are discoverable, conversion-led, and connected to your MarTech stack. This is not about making things pretty. It is about making things work.
Strategic website consulting for redesigns, CX/UX audits, SEO, AI-readiness, and MarTech integration. Paul builds sites that rank, convert, and connect to the systems that drive your business.
Challenges This Service Solves
- Website redesign projects that go over budget and over time.
- Poor search visibility despite investing in content.
- Website not connected to CRM or marketing automation.
- No clear conversion strategy or measurement framework.
Capabilities
- Website strategy and redesign oversight
- SEO audit and optimisation
- AI Optimisation (AIO) and structured data
- Conversion rate optimisation
- CMS selection and migration
- MarTech integration (CRM, analytics, automation)
- UX/CX audit and improvement
- Performance and speed optimisation
Expected Outcomes
- Website aligned to business objectives
- Improved search visibility and organic traffic
- Higher conversion rates
- Connected MarTech ecosystem
- AI-ready content and structured data
- Clear measurement framework
Frequently Asked Questions
Do you build websites?
Yes, depending on the size and scope of the project. For larger builds, Paul works with trusted development partners while managing the strategy and quality.
What is AIO and why does it matter?
AIO is AI Optimisation. It means structuring your content and data so AI assistants like ChatGPT and Perplexity can find, understand, and cite your business.
Our agency says our SEO is fine. Is it?
Maybe. But agencies rarely audit themselves critically. Paul provides an independent assessment with specific, actionable recommendations.
Can you help us choose a CMS or platform?
Yes. Paul helps clients evaluate options like WordPress, Webflow, HubSpot CMS, and headless solutions based on their specific requirements and technical capability.
How long does a website strategy engagement take?
A typical audit and strategy takes 3-4 weeks. Redesign oversight can run for 3-6 months depending on the complexity of the build.
Ready to Discuss This Service?
Contact Paul Parsons to discuss your specific challenges.