Website Strategy, Design & Performance
Your website is your hardest-working sales asset. I help organisations redesign, optimise, and integrate websites that are discoverable, conversion-led, and connected to your MarTech stack. This is not about making things pretty. It is about making things work.
Challenges this solves
I provide end-to-end support for website projects, from strategic planning through to design and development. Working with a trusted team of A-class developers and designers, I ensure your website is built right from the start, not just reviewed after the fact. Whether you are launching a new site, fixing a broken one, or preparing for the AI-driven search era, I bring the strategic lens and hands-on delivery capability to get it done.
Methodology
What I Deliver
Capabilities
Outcomes. Higher search visibility and organic traffic. Improved conversion rates and lead quality. AI-ready content and structured data. Integration with CRM and automation tools. Faster site performance and better UX. Clear measurement and attribution.
CMS Audit and Redesign
If your CMS is fighting you, an audit comes before a rebuild. I review platform fit, content structure, SEO health and integration points across WordPress, Webflow, HubSpot CMS and headless setups, then give you a straight answer: fix what you have, or redesign with a business case behind it. Available Australia-wide.
- A platform verdict in plain language: keep, fix, or replace
- Technical SEO and content structure review, so rankings survive the redesign
- Conversion optimisation built into the rebuild, not bolted on after launch
- Integration plan for CRM, analytics and automation before code is written
- Independent oversight of the agency or developer doing the build
Questions
Straight answers. If yours is not here, ask it directly.
Do you build websites?
Yes, depending on the size and scope of the project. For larger builds, I work with a connected team of A-class developers and designers who I trust to deliver quality work. For smaller projects, I can often handle the build directly. Either way, you get strategic oversight and hands-on involvement throughout.
What is AIO and why does it matter?
AIO is AI Optimisation. It means structuring your content and data so AI assistants like ChatGPT, Perplexity, and Google AI can find and recommend you. If you are not optimised for AI, you are becoming invisible.
Our agency says our SEO is fine. Is it?
Maybe. But agencies rarely audit themselves critically. I provide an independent review to confirm whether the technical foundations, content strategy, and link profile are actually competitive.
Can you help us choose a CMS or platform?
Yes. I help clients evaluate options like WordPress, Webflow, HubSpot CMS, and headless solutions based on their specific requirements, team skills, and integration needs.
How long does a website strategy engagement take?
A typical audit and strategy takes 3-4 weeks. Redesign oversight can run for 3-6 months depending on project complexity.
Ready to talk?
Whether the work has stalled or you are starting from scratch, the first conversation is always free and informal.