Website Strategy Consultant Perth: Redesign, SEO, Conversion and AI-Readiness
Your website is your hardest-working sales asset. I help organisations redesign, optimise, and integrate websites that are discoverable, conversion-led, and connected to your MarTech stack. This is not about making things pretty. It is about making things work.
Strategic website consulting for redesigns, CX/UX audits, SEO, AI-readiness, and MarTech integration. I build sites that rank, convert, and connect to the systems that drive your business.
Challenges This Solves
- Website redesign projects that go over budget and over time.
- Poor search visibility despite investing in content.
- Website not connected to CRM or marketing automation.
- No clear conversion strategy or measurement framework.
Capabilities
- Website strategy and redesign oversight
- SEO audit and optimisation
- AI Optimisation (AIO) and structured data
- Conversion rate optimisation
- CMS selection and migration
- MarTech integration (CRM, analytics, automation)
- UX/CX audit and improvement
- Performance and speed optimisation
Outcomes
- Website aligned to business objectives
- Improved search visibility and organic traffic
- Higher conversion rates
- Connected MarTech stack
- AI-ready content and structured data
- Clear measurement framework
Questions
Do you build websites?
Yes, depending on the size and scope of the project. For larger builds, I work with a connected team of A-class developers and designers who I trust to deliver quality work. For smaller projects, I can often handle the build directly. Either way, you get strategic oversight and hands-on involvement throughout.
What is AIO and why does it matter?
AIO is AI Optimisation. It means structuring your content and data so AI assistants like ChatGPT, Perplexity, and Google AI can find and recommend you. If you are not optimised for AI, you are becoming invisible.
Our agency says our SEO is fine. Is it?
Maybe. But agencies rarely audit themselves critically. I provide an independent review to confirm whether the technical foundations, content strategy, and link profile are actually competitive.
Can you help us choose a CMS or platform?
Yes. I help clients evaluate options like WordPress, Webflow, HubSpot CMS, and headless solutions based on their specific requirements, team skills, and integration needs.
How long does a website strategy engagement take?
A typical audit and strategy takes 3-4 weeks. Redesign oversight can run for 3-6 months depending on project complexity.
Resource
Can AI assistants find and cite your site? Run the checklist. Get the resource
Ready to Talk?
Contact Paul Parsons to discuss your specific challenges.