MarTech Consultant Australia: Audit and Optimisation for HubSpot, Salesforce and More
Most companies use about 20% of the software they pay for. I act as your technical architect to fix that. Whether it is HubSpot, Salesforce, or a custom stack, I clean up the mess, integrate the tools, and automate the manual work that slows your team down.
Stop paying for software you do not use. I audit, fix, and integrate marketing technology stacks to help data flow and automation work properly. I have hands-on experience across CRM, CDP, automation, tracking, data flows, and platform selection.
Challenges This Solves
- Paying for enterprise tiers full of junk data and unused features.
- Manual data entry between systems that should be automated.
- Marketing and sales teams working from different versions of the truth.
- Automation emails going to spam due to technical DNS issues.
Capabilities
- MarTech stack audit and rationalisation
- CRM implementation and optimisation (HubSpot, Salesforce)
- Marketing automation workflow design
- Data integration and API configuration
- Email deliverability and DNS setup
- CDP and data warehouse strategy
- Vendor evaluation and selection
- Migration planning and execution
Outcomes
- Reduced MarTech spend through consolidation
- Improved data quality and flow between systems
- Higher email deliverability and engagement
- Automated workflows replacing manual processes
- Single source of truth for customer data
- Better reporting and attribution
Questions
Why is our HubSpot or Salesforce bill so high?
Usually it is because you are paying for contact tiers full of junk data. Or you might be paying for seats for people who never log in. I audit your contract and usage to find savings.
Can you migrate us from one CRM to another?
Yes but I will challenge you first. Migrations are painful and expensive. Often it is better to fix what you have than to start over. If we do move, I manage the data mapping so you do not lose history.
Do you do the technical setup yourself?
Yes. I roll up my sleeves. I build the workflows, map the API fields, and set up the dashboards. I do not just tell you what to do. I configure it.
Our automation emails go to spam. Can you fix that?
This is usually a technical DNS issue like DKIM or SPF. It could also be a domain reputation issue. I can diagnose this and work with your IT team to improve deliverability.
We are a small business. Is this relevant for us?
If you are manually copying and pasting data between emails and spreadsheets then yes. Automation is the only way small teams can compete with larger ones.
Resource
Find the software nobody uses. Get the stack audit worksheet. Get the resource
Ready to Talk?
Contact Paul Parsons to discuss your specific challenges.