MarTech Consultant Australia: Audit and Optimisation for HubSpot, Salesforce and More
Most companies use about 20% of the software they pay for. Paul Parsons acts as your technical architect to fix that. Whether it is HubSpot, Salesforce, or a custom stack, he cleans up the mess, integrates the tools, and automates the manual work that slows your team down.
Stop paying for software you do not use. Paul audits, fixes, and integrates marketing technology stacks to help data flow and automation work properly. He has hands-on experience across CRM, CDP, automation, tracking, data flows, and platform selection.
Challenges This Service Solves
- Paying for enterprise tiers full of junk data and unused features.
- Manual data entry between systems that should be automated.
- Marketing and sales teams working from different versions of the truth.
- Automation emails going to spam due to technical DNS issues.
Capabilities
- MarTech stack audit and rationalisation
- CRM implementation and optimisation (HubSpot, Salesforce)
- Marketing automation workflow design
- Data integration and API configuration
- Email deliverability and DNS setup
- CDP and data warehouse strategy
- Vendor evaluation and selection
- Migration planning and execution
Expected Outcomes
- Reduced MarTech spend through consolidation
- Improved data quality and flow between systems
- Higher email deliverability and engagement
- Automated workflows replacing manual processes
- Single source of truth for customer data
- Better reporting and attribution
Frequently Asked Questions
Why is our HubSpot or Salesforce bill so high?
Usually it is because you are paying for contact tiers full of junk data. Or you have features enabled that nobody uses. A stack audit typically identifies 20-40% in potential savings.
Can you migrate us from one CRM to another?
Yes but Paul will challenge you first. Migrations are painful and expensive. Often the better move is to fix what you have rather than start again.
Do you do the technical setup yourself?
Yes. Paul rolls up his sleeves. He builds the workflows, maps the API fields, and sets up the integrations. He does not hand you a requirements document and walk away.
Our automation emails go to spam. Can you fix that?
This is usually a technical DNS issue like DKIM or SPF. It could also be a domain reputation problem. Paul diagnoses the root cause and fixes it.
We are a small business. Is this relevant for us?
If you are manually copying and pasting data between emails and spreadsheets then yes. MarTech is not just for enterprise. The right setup saves hours every week.
Ready to Discuss This Service?
Contact Paul Parsons to discuss your specific challenges.