Paul Parsons Consulting Approach: Strategic, Data-Driven, Hands-On
The consulting industry has a credibility problem. Too many engagements end with a strategy document and a handshake. Paul Parsons takes a different approach, one built on twenty years of hands-on experience across agency, corporate, and consulting environments on three continents.
Paul works with organisations that are serious about improving their digital marketing, technology systems, and operational capability. His engagements are collaborative, transparent, and tied to measurable outcomes.
Core Principles
Strategic First
Every engagement starts with the business objective, not the technology. Paul works backwards from commercial goals, customer needs, and competitive context to build a plan that makes sense. Too many projects fail because they start with a tool or tactic and try to retrofit a strategy around it.
Data-Driven Decisions
Paul builds measurement structures that connect marketing activity to business outcomes so that every decision is backed by evidence. If you cannot measure it, you cannot improve it, and you certainly cannot justify the budget for it.
Hands-On Execution
Paul does not hand over a strategy deck and disappear. He gets into the platforms, configures the systems, builds the dashboards, and trains the teams. The gap between strategy and execution is where most consulting engagements fail. He stays until the work ships.
Commercially Focused
Twenty years across agency, corporate, and consulting environments means Paul understands budget constraints, internal politics, and technical debt. His recommendations are practical, prioritised, and designed to work within the realities of the organisation.
The Process: From Discovery to Handover
Step 1: Discovery and Diagnosis
Before recommending anything, Paul needs to understand the real problem. This phase involves deep-dive conversations with stakeholders, reviewing existing systems and data, and mapping the gap between where the organisation is and where it needs to be.
Step 2: Strategy and Planning
With a clear picture of the problem, Paul builds a practical roadmap with realistic timelines and measurable milestones. No 80-page documents that gather dust. Clear, prioritised plans that teams can actually follow.
Step 3: Implementation and Build
This is where most consultants disappear. Paul stays and does the work. Whether that means configuring a CRM, building reporting dashboards, setting up automation workflows, or training teams on new tools, he is hands-on until the plan becomes reality.
Step 4: Optimisation and Handover
The work does not stop at launch. Paul reviews performance against the original objectives, refines the approach based on real data, and transfers knowledge to internal teams so they can maintain and build on the work independently.
What Makes Paul Different
- Independent consultant, not an agency
- Senior practitioner, not a junior team
- Hands-on builder, not just advisor
- Commercial focus, not academic theory
- Clear communication, no jargon
- Fixed scope or retainer models