Project · Manufacturing ·
Perth Manufacturing Business
Provided digital strategy and website development for a Perth-based manufacturing business, focused on improving local search visibility for trade-specific queries in the Perth metropolitan area.
A local business made visible to local searches.
The situation
A Perth manufacturing business with trade-specific services and almost no visibility in local search. The people looking for exactly what it made were finding competitors, and the existing web presence was not built to be found or to convert the enquiries it did receive.
The constraint
Local trade search is narrow and specific. Broad marketing spend is close to wasted here, because the useful searches are a small set of terms tied to a metropolitan area. The work needed to be foundational rather than campaign-led: the site, the Google Business Profile and the local citations, in that order.
What changed
Visibility improved on the trade terms that actually matter, built on a structured local SEO foundation instead of one-off activity. The site was rebuilt to carry that work rather than sit alongside it. The Google Business Profile and local citations were brought into line, so the same business details appeared wherever a search surfaced them. And there was finally a measurement framework: lead generation could be judged on evidence instead of impressions of how busy the phone felt. Ongoing support kept the foundation maintained after launch.