RESOURCES

All resources

• THE DIGITAL STRATEGY REALITY CHECK - Most digital strategies fail in the ninety days after sign-off. Twenty questions to find out if yours will.
• THE MARTECH STACK AUDIT WORKSHEET - You are probably paying for software nobody logs into. Two hours with this worksheet finds it.
• AI USE POLICY STARTER FOR AUSTRALIAN BUSINESSES - Your team is already using AI. Here is a plain-English policy so they use it with rules.
• THE MARKETING DIAGNOSTIC - When marketing stops working, the first explanation offered is usually wrong. Find the actual fault before anyone gets fired or any budget gets moved.
• DO YOU NEED A FRACTIONAL CMO? - Sometimes a fractional CMO is exactly right. Sometimes it is an expensive way to avoid a decision. Work out which before you hire anyone, me included.
• RUN YOUR OWN AI SESSION - A complete 60-minute AI session for your team. Run it yourself, no facilitator needed.
• AI SEARCH READINESS CHECKLIST - Your next client may ask an AI assistant before they ever see a search results page. Is your site ready to be the answer?
• THE AGENCY VETTING SCORECARD - Most agency pain was visible in the pitch, if you knew what to ask. Thirty questions, a scoring method, and the red flags that end a conversation.
• THE DIGITAL ASSET OWNERSHIP REGISTER - Who actually owns your domain, your ad accounts, your analytics? If you had to go and look, that is the point of this register.
• THE MARKETING CAPABILITY MATRIX - What the plan needs, what the team has, and a deliberate decision about every gap.
• THE PLAIN-ENGLISH AI GLOSSARY - Fifty AI terms you will actually meet, defined without the hype.
• THE ONE-PAGE MARKETING REPORT - The monthly report a board will actually read. One page, by design.
• THE UTM AND CAMPAIGN NAMING PACK - Clean campaign data starts with boring, consistent names. Here is the convention.
• THE UNIVERSAL BRIEF TEMPLATE - One brief format that works on an agency, a freelancer, or an AI prompt.
• THE MEETING NOTES AND DECISIONS LOG - The exact meeting note format and decisions log I use with every client.
• EMAIL AUTHENTICATION IN PLAIN ENGLISH - SPF, DKIM and DMARC, explained for people who run a business, not a mail server.
• HOW AI ASSISTANTS PICK THEIR SOURCES - Why some sites get cited by AI assistants and others never appear. Observed patterns, labelled honestly.
• TEN QUESTIONS BEFORE BUYING ANY MARKETING SOFTWARE - Software sprawl starts in the demo. Ten questions that stop it.
• THE WEBSITE HANDOVER CHECKLIST - Changing developer or agency? Collect everything on this list before the relationship ends, not after.
• AI PROMPT PATTERNS FOR MARKETING WORK - Ten reusable prompt structures with fill-in slots. Less staring at a blank box.