Design marker pens resting on a notebook of hand-drawn interface wireframe sketches
Agency

Agency Leadership, Capability & AI Consulting

I help agencies sharpen delivery, lift team capability, and bring AI into how the work gets done. I co-founded and scaled a 20-plus person agency myself. The trap is familiar: an agency busy serving clients while its own systems, skills, and positioning fall behind.

The challenges agencies face

Own-shop neglect

The agency markets everyone but itself, so its systems and positioning drift.

Capability gaps

Teams need to keep pace with AI and new platforms while billing full days.

Hiring and vendor risk

Picking the wrong senior hire or platform partner is expensive and slow to undo.

AI pressure

Clients expect AI in the work before many agencies have worked out where it genuinely helps.

The approach for agencies

This comes from running an agency, not advising one from outside. The focus is the few things that move a shop: the right hires and partners, a team that keeps pace, and AI used where it actually changes delivery.

Leadership & Vendor VettingAn operator's read on the senior hires and platform partners you are about to commit to.Capability & Team UpskillingBring the team up to speed on AI and new platforms without stopping the billable work.Fractional CMO & Senior AdvisorySenior, been-there advisory for agency leaders making the big calls.

Related projects

04Agency
Regional Digital AgencyDigital Director role leading digital marketing, analytics, and technology initiatives across teams in the Middle East and Australia. This involved managing cross-cultural teams, adapting strategies for different market conditions, and building standardised frameworks that could be localised for each region. Guided clients through major marketing transformation projects, digital adoption programs, and performance measurement frameworks. Developed team capabilities through structured upskilling programs, mentoring junior staff, and creating internal knowledge bases for MarTech systems and processes.View Project
See all projects

Questions

Straight answers. If yours is not here, ask it directly.

Why take advice from another consultant?

Fair question. The difference is that the experience is operator-side: building and scaling an agency, including the mistakes.

Can you help us bring AI into delivery?

Yes, by finding where AI genuinely changes how the work gets done and skilling the team to use it, rather than bolting on tools for show.

We are about to make a senior hire. Can you help?

Yes. An independent, experienced read on the hire or partner is exactly where an outside operator earns their keep.

Advisory only, or hands-on?

Both. Senior advisory on its own, or hands-on capability work with the team.

Sharpen the shop, not just the client work