Education Digital Marketing, AI & MarTech Consulting
I help schools, training providers, and universities improve enrolment funnels and win decisions that involve students, parents, and staff alike. What usually breaks is a long, multi-stakeholder choice running through a website and follow-up that were never built for it.
The challenges education faces
Enrolment funnels
The journey from interest to enrolment is long and leaky, and most of it runs through a site that was not designed to convert.
Multi-stakeholder decisions
Students, parents, and staff all weigh in, each needing different information to say yes.
Seasonal demand
Enrolment runs in cycles, so marketing has to build through quiet periods, not just peak.
Stretched internal teams
Marketing often sits with people doing three other jobs, with little digital support.
The approach for education
Fix the enrolment journey first. A site and follow-up that answer what each decision-maker needs, then build the internal skills so the team can run it through every intake.
Questions
Straight answers. If yours is not here, ask it directly.
Our enrolments are seasonal. When should we market?
Before the peak, not during it. By the time families are comparing options, the shortlist is largely formed. The work builds familiarity through the quieter periods so you are already on that list, then converts during the window rather than trying to create awareness inside it.
Different people decide. Who do we target?
All of them, with different information for each. A student, a parent and a head of department each need something different before they reach a yes, and a single message aimed at everyone tends to reassure nobody. Mapping who influences the decision usually changes the channel mix.
Our team is stretched. Can they run this?
That is part of the work. Alongside the strategy, the team is trained on the systems and the reporting so marketing does not depend on one person or an outside agency. Capability that stays after the engagement ends is usually worth more than the campaign.
Advisory only, or hands-on?
Both. Engagements range from strategy and website work through to training the people who will run it afterwards, which for education is often the part that matters most.