Entertainment Digital Marketing, AI & MarTech Consulting
I help venues, promoters, and events sell more tickets by sharpening the funnel and connecting the data behind it. The common problem is ticketing, email, and SMS running as separate tools, so campaigns fire blind and repeat attendees go unrecognised.
The challenges entertainment faces
Event funnels
The path from interest to ticket is short and unforgiving, and small friction costs real sales.
Locked-in ticketing data
Ticketing platforms hold the buyer data, leaving promoters with little to remarket to.
Disconnected email and SMS
The channels that sell tickets fastest are rarely joined to the ticketing data that should drive them.
Deadline-driven demand
Every campaign runs against an on-sale date, so timing and automation matter.
The approach for entertainment
Connect ticketing to email and SMS so campaigns fire on real buyer data, then tighten the funnel so more of the interest you pay for turns into tickets sold.
Questions
Straight answers. If yours is not here, ask it directly.
Our ticketing platform holds the data. Can we still use it?
Usually yes. Most ticketing platforms will export buyer data or connect to your email and SMS tools, and the work is getting that flow running so past attendees become an audience you own. The alternative is paying to reach the same people again every time you announce a show.
Email or SMS for ticket sales?
Both, doing different jobs. Email carries the detail and the story of an event, SMS carries urgency close to an on-sale or a final release. The gain comes from triggering them off behaviour and on-sale dates rather than sending the same blast to everyone.
Our campaigns are last-minute. Can automation help?
That is exactly where it helps. Because on-sale dates are known in advance even when the creative is not, flows can be built and waiting: announcement, reminder, last release, post-event. When the date hits, the sequence runs instead of a person scrambling.
Advisory only, or hands-on?
Both, and most engagements move between them. Some start as funnel strategy and stay advisory. Others end up hands-on in the MarTech and the website, because the plan needs someone to actually build the integration rather than recommend it.