Government Digital Marketing, AI & MarTech Consulting
I help government teams and agencies adopt AI and modernise digital services within real procurement, governance, and accountability constraints. In the public sector the hard part is rarely the technology. It is doing it in a way that survives audit, FOI, and public scrutiny.
The challenges government faces
Governance and accountability
Every tool and dataset has to stand up to scrutiny, FOI, and audit, which stalls adoption before it starts.
Procurement realities
Long procurement cycles and vendor lock-in make it hard to move at the pace citizens expect.
Citizen service delivery
Services are judged on outcomes and equity of access, not vanity marketing metrics.
AI without the hype
Teams need a clear, defensible view of where AI genuinely helps and where it only adds risk.
The approach for government
Start with governance, not tooling: define where AI and automation are defensible, prove value on a contained service, then build internal capability so the work is owned in-house rather than rented from an agency.
Relevant services
- AI Strategy & Agentic Operations - A governance-first view of where AI is safe and useful, with guardrails leaders can defend.
- Digital Strategy & Leadership - A prioritised plan for citizen-facing services, judged on take-up and access rather than clicks.
- Training & Workshops - Bring teams and stakeholders to a shared, practical understanding of AI and digital.
- Capability & Team Upskilling - Build skills in-house so delivery does not depend on long-term agency contracts.
Government questions, answered
Can you work within our procurement and governance requirements?
Yes. The work is designed around your governance, accountability, and procurement constraints from the outset, rather than treating them as an afterthought.
Is AI safe to adopt in a public-sector setting?
In the right places, with the right guardrails. The starting point is a clear, defensible map of where AI genuinely helps and where it introduces risk that is not worth taking.
Do you replace our agency or our internal team?
Neither. The aim is to build internal capability and give your team and stakeholders the clarity to make better decisions, including how to direct any agencies you use.
Advisory only, or hands-on?
Both. Engagements range from strategy and governance through to hands-on implementation and team upskilling.
Modernise your digital services safely
A straight conversation about your government marketing, AI or MarTech challenge. I respond within 24 hours.