Government Digital Marketing, AI & MarTech Consulting
I help government teams and agencies adopt AI and modernise digital services within real procurement, governance, and accountability constraints. In the public sector the hard part is rarely the technology, it is doing it in a way that survives audit, FOI, and public scrutiny.
The challenges government faces
Governance and accountability
Every tool and dataset has to stand up to scrutiny, FOI, and audit, which stalls adoption before it starts.
Procurement realities
Long procurement cycles and vendor lock-in make it hard to move at the pace citizens expect.
Citizen service delivery
Services are judged on outcomes and equity of access, not vanity marketing metrics.
AI without the hype
Teams need a clear, defensible view of where AI genuinely helps and where it only adds risk.
The approach for government
Start with governance, not tooling: define where AI and automation are defensible, prove value on a contained service, then build internal capability so the work is owned in-house rather than rented from an agency.
Questions
Straight answers. If yours is not here, ask it directly.
Can you work within our procurement and governance requirements?
Yes. The work is designed around your governance, accountability, and procurement constraints from the outset.
Is AI safe to adopt in a public-sector setting?
In the right places, with the right guardrails. The starting point is working out where AI genuinely helps and where it introduces risk that is not worth taking.
Do you replace our agency or our internal team?
Neither. The aim is to build internal capability and give your team and stakeholders the clarity to make better decisions, including how to direct any agencies you use.
Advisory only, or hands-on?
Both. Engagements range from strategy and governance through to hands-on implementation and team upskilling.