Volunteers in gloves packing meals into bags at a charity food drive
Non-Profit

Non-Profit Digital Marketing, AI & MarTech Consulting

I help non-profits strengthen donor journeys and build digital skills in-house, working within the constraints that come with grant and donor funding. Lean teams are expected to grow giving and engagement without the budget or skills to do it sustainably.

The challenges non-profits face

Donor journeys

The path from first gift to regular giving is often broken, so donors lapse instead of growing.

Grant-funded constraints

Budgets are tied to funders and outcomes, so spend has to be efficient and accountable.

Capability gaps

Lean teams wear many hats, with little room for specialist digital skills.

Proving impact

Funders and donors want evidence of outcomes, not marketing activity.

The approach for non-profits

Build skills in-house rather than renting them. Focus the budget on the donor journey that grows giving, set up measurement funders accept, and leave the team able to run it.

Capability & Team UpskillingBuild in-house skills so a lean team depends less on agencies.Digital Strategy & LeadershipA focused plan that grows giving within grant and budget constraints.Training & WorkshopsPlain-language training that lifts the whole team's digital confidence.

Questions

Straight answers. If yours is not here, ask it directly.

We have almost no budget. Is this worth it?

It is if the work goes into the donor journey rather than reach. Most non-profits lose more in the gap between a first gift and a second than a small media budget could ever win back, and fixing that gap costs time rather than money.

How do you strengthen donor journeys?

By fixing the path from first gift to regular giving before spending anything on reach. That means the thank you, the timing of the second ask, and whether a one-off donor is ever invited to become a regular one. Most of it is sequencing rather than creative.

Can you report in a way funders accept?

Yes, and it is worth setting up early. I build measurement around the outcomes funders and donors actually ask about, so acquittal reporting hurts less and the next grant application carries evidence.

Advisory only, or hands-on?

Both. Strategy at one end, training the team that will run it at the other. For most non-profits the second half is the more valuable, because the capability stays.

What Non-Profit Clients Say

"He didn't just build solutions and disappear. He invested in our team."
Donna HallHead of Marketing, Perth Children's Hospital Foundation

Grow giving without growing the budget