Professional Services Digital Marketing, AI & MarTech Consulting
I help firms in law, accounting, and consulting turn partner-led business development and thought leadership into a reliable pipeline. In most firms growth depends on a few rainmakers, and marketing rarely takes any load off billable time.
The challenges professional services face
Partner-led BD
Growth rides on a handful of partners. Little of it is systematised or transferable.
Thought leadership that stalls
Insight is the product, but publishing it consistently competes with billable work.
Utilisation pressure
Time spent on marketing is time off the clock, so anything inefficient gets dropped.
Weak digital presence
Sites and profiles often undersell the expertise behind them.
The approach for professional services
Take the load off the partners. Build a presence and a content engine that prove expertise without eating billable hours, and put someone senior at the wheel.
Questions
Straight answers. If yours is not here, ask it directly.
Our growth depends on a few partners. Can that change?
Some of it, and the goal is not to replace relationships with advertising. It is to systematise what the rainmakers already do well, so referrals are followed up consistently, expertise reaches people between conversations, and the firm is less exposed if one partner steps back.
We know we should publish more. How?
With a system rather than good intentions, and with AI used properly in the drafting. The bottleneck is almost never ideas, it is partner time. Capturing thinking in a short conversation and shaping it afterwards gets insight out without taking partners off billable work.
Do we need a fractional CMO?
If marketing keeps stalling because nobody senior owns it, often yes. It puts experienced leadership on the problem without a full-time hire. If the plans exist and nothing gets executed, the honest answer is that you need delivery capacity instead.
Advisory only, or hands-on?
Both. Some firms need direction and a decision-maker to work with. Others need the website, the content system and the follow-up process built, which is hands-on work rather than advice.