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Real Estate

Real Estate Digital Marketing, AI & MarTech Consulting

I help property development groups unify portfolio data, cut their dependency on listing portals, and give the board reporting it can trust. The core problem in real estate marketing is that every development measures differently, so no one can see which spend actually works across the portfolio.

The challenges real estate faces

Lead attribution across a portfolio

Multiple developments across portals, paid media, and CRM make it impossible to see which channels drive qualified enquiries.

Portal dependency

Listing portals own the audience and the data, which inflates cost-per-lead and starves you of first-party insight.

CRM and data sprawl

Marketing, sales, and CRM data sit in siloed systems, so no one agrees what a "lead" even is.

Inconsistent board reporting

Every development reports differently, so the board cannot compare performance or allocate budget with confidence.

The approach for real estate

The work starts with the data, not the campaign. Unify portfolio-wide measurement first, then fix attribution, owned lead capture, and board reporting.

MarTech Systems & AutomationConnect siloed CRM, analytics, ad, and portal data into one reporting structure for the whole portfolio.Digital Strategy & LeadershipA clear, prioritised plan across developments: channel mix, attribution, and the KPIs the board understands.Website Strategy & PerformanceOwned lead capture and search visibility that cut reliance on listing portals.Marketing Problem Solving & AuditsAn unbiased diagnostic on where enquiries, data, and spend leak across agencies and platforms.

Related projects

01Real Estate
Major Property Development GroupBuilt a measurement and dashboard system across a multi-development property portfolio. The technical approach involved auditing existing data sources across Google Analytics, Meta Ads, CRM platforms, and third-party listing portals, then designing a data architecture that connected these siloed systems. Marketing, sales, and CRM data came together in one Enterprise CRM reporting structure with portfolio, campaign, and channel-level visibility. Each stakeholder level got its own dashboard view, from campaign managers needing daily metrics through to board members reading quarterly summaries, and the KPI framework gave the board numbers it could make decisions on.View Project
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Questions

Straight answers. If yours is not here, ask it directly.

Do you work with development groups or individual agents?

The focus is development groups and property marketing teams running multiple projects, where data sprawl and portfolio reporting are the real problems. Individual agent marketing is better served by a local agency.

Can you reduce our reliance on listing portals?

Partly. Portals stay important, but building owned lead capture, search visibility, and first-party data means more of your enquiries, and the data behind them, belong to you.

How do you handle data spread across multiple CRMs and developments?

By auditing every data source first, then building a single structure across them so portfolio, campaign, and channel performance compare on the same terms.

Do you build the websites, or just advise?

Both. Engagements can be advisory or hands-on through implementation: website strategy and delivery, MarTech configuration, and dashboard build, not just a strategy document.

Bring order to your portfolio marketing