Trade Services Digital Marketing, AI & MarTech Consulting
I help trade services businesses keep the jobs coming while they stay on the tools. Most trades win work through referrals and repeat clients, but there is no system behind that, so a quiet fortnight can become a quiet quarter. I run the marketing in the background and involve you only when it matters.
The challenges trade services face
No time for marketing
The owner is quoting, working, and invoicing. Marketing happens in the gaps, which means it rarely happens at all.
Referrals with no backup
Word of mouth brings good work, but nothing feeds the pipeline when referrals go quiet.
Invisible in local search
Jobs go to whoever shows up when someone searches. A thin Google profile and an old website hand work to competitors.
Burnt by past agencies
Many trades have paid for ads or SEO that went nowhere, so trust is low and the scepticism is fair.
The approach for trade services
Foundations first: a site that wins trust, a Google profile that shows up, and tracking that shows where every job came from. Then it runs in the background, and you only get involved when a decision genuinely needs the owner.
Relevant services
- Website Strategy & Performance - A site that shows your work, wins trust, and turns searches into job enquiries.
- Digital Strategy & Leadership - A simple plan for steady leads that does not need you at a desk.
- Asset Protection & Continuity - Your domain, Google profile, and ad accounts owned by you, not a supplier.
Trade Services questions, answered
I am flat out on the tools. How much time does this take?
Very little. I run the marketing in the background and check in when something genuinely needs your call. Knowing when to involve the owner and when to let them run their business is the part my trade clients value most.
All our work comes from word of mouth. Why bother?
Referrals still check you online before they ring. And when referrals go quiet, a working pipeline is the difference between a quiet week and a quiet quarter.
We got burnt by an agency before. How are you different?
I am independent. No lock-in contracts, no reselling ad spend, and you own every account and asset I set up. You can see and check everything I do.
Advisory only, or hands-on?
Both. I can set the plan and run it, from the website and Google profile through to tracking where every job came from.
What Trade Services clients say
"He knows when to involve me and when to let me run my business."
Jakeb Martino, Riverside Electric, Plumbing and Gas
Keep the jobs coming while you stay on the tools
A straight conversation about your trade services marketing, AI or MarTech challenge. I respond within 24 hours.