Resources · Assessment · Sent by email · Updated
THE DIGITAL STRATEGY REALITY CHECK
Most digital strategies fail in the ninety days after sign-off. Twenty questions to find out if yours will.
What's inside
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20 scored questions across ownership, sequencing, budget, capability and measurement
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Honest read-outs for every score band, including the uncomfortable ones
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Built to run in fifteen minutes with the person who actually owns delivery
If you would rather have this done with you than to you, this is the work I do. See services
Who should run this
Whoever is accountable for the strategy landing, which is not always whoever wrote it. It works best filled in by two people separately, the person who owns the plan and the person who will do the work, then compared. The gaps between those two sets of answers are usually the real finding. Fifteen minutes, twenty questions, no preparation needed.
What it will not do
It will not tell you whether your strategy is the right one. It tests whether the organisation around it can deliver it, which is a different question and the one that kills most plans. If you score badly, the answer is rarely to rewrite the document, and strategy work starts from the same premise.
COMMON QUESTIONS
How long does the reality check take?
About fifteen minutes to score, and longer to discuss. The value is in the conversation the scores start, particularly where the strategy owner and the delivery lead answered the same question differently.
Do I need my strategy document to hand?
No. The questions are about ownership, sequencing, capacity and measurement rather than the content of the plan. If you cannot answer them without opening the document, that is itself informative.
What score should I be worried about?
Any band where ownership or capacity scores low, regardless of the total. A strategy can score well on clarity and still fail because nobody was freed up to deliver it.