THE AGENCY VETTING SCORECARD
Most agency pain was visible in the pitch, if you knew what to ask. Thirty questions, a scoring method, and the red flags that end a conversation.
What's inside
- 30 questions across ownership, reporting, team, commercials, method and fit
- Double weighting on the two categories you cannot recover from
- Six red flags, any one of which should end the conversation
If you would rather have this done with you than to you, this is the work I do. See services