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AI PROMPT PATTERNS FOR MARKETING WORK
Ten reusable prompt structures with fill-in slots. Less staring at a blank box.
Rewrite for clarity, brief to first draft, meeting notes to actions, data to plain English and six more. Each pattern is a structure with slots, not a magic spell, and each one gets better with your own edits.
Goes well with
A complete 60-minute AI session for your team.
Get the planIf you would rather have this done with you than to you, this is the work I do. See services
Structures, not scripts
Ten reusable patterns with fill-in slots, covering summarising, rewriting for an audience, structured extraction, critique and comparison. The reason these work better than copied prompts is that a script solves one task and a structure solves a category, so you stop starting from a blank box every time. A good brief uses the same slots.
Give it the constraints you would give a person
The most common cause of disappointing output is a request that would also confuse a competent freelancer: no audience, no length, no purpose, no examples of what good looks like. Each pattern has slots for exactly those, because they are what the model is missing.
COMMON QUESTIONS
Do these prompt patterns work across different AI tools?
Yes. They are structures rather than tool-specific syntax, so they carry across the major assistants. Output style varies between models; the structure of a good request does not.
Why does my AI output sound generic?
Usually because the request had no audience, no constraints and no example of the standard you want. A model given a vague brief produces the statistically average answer, which is what generic means.
Should I use AI for client-facing writing?
For drafting and structure, yes, provided a person edits it and stands behind it. Check your own [AI use policy](/resources/ai-use-policy-template) on disclosure first, particularly if client contracts say anything about it.