Resources · Register · Sent by email · Updated
THE DIGITAL ASSET OWNERSHIP REGISTER
Who actually owns your domain, your ad accounts, your analytics? If you had to go and look, that is the point of this register.
What's inside
- 1
An 18-item asset checklist, the critical five first
- 2
Five risk checks that expose single points of failure
- 3
The offboarding list to run on every staff or agency exit
If you would rather have this done with you than to you, this is the work I do. See services
Ownership and access are not the same thing
You can have full admin rights to an ad account you do not own, and lose them the day a relationship ends. The register separates the two columns deliberately, because that distinction is invisible on a good day and the only thing that matters on a bad one.
The hour that prevents the bad Friday
Domains registered on a developer's personal account, analytics under a former employee's Gmail, hosting billed to a card belonging to a director who left. None of these were mistakes at the time. They become problems years later, always at the worst moment, which is the whole argument. An hour with this register now is the whole fix, and continuity work goes further.
COMMON QUESTIONS
What should be on a digital asset register?
Domains, hosting, ad accounts, analytics, CRM, email platform, social profiles and creative files. For each, record the legal owner, the account it sits under, who has admin access, and what it is billed to.
How many people should have admin access?
At least two on every critical asset, both on business email addresses, and neither a contractor. One admin is a single point of failure. A shared login is worse, because you cannot remove one person without locking out everyone.
How do I check who owns my domain?
Look it up through ICANN lookup, which shows the registrar and, unless privacy is enabled, the registrant. If the record points at a former developer or agency, fix it now rather than at renewal.